There are many styles of street fashion in Japan, created from a mix of both local and foreign labels. Some of these styles are extreme and avant-garde, similar to the haute couture seen on European catwalks. The rise and fall of many of these trends has been chronicled by Shoichi Aoki since 1997 in the fashion magazine Fruits, which is a notable magazine for the promotion of street fashion in Japan.


Mori (which means forest) fashion uses soft, loosely fitting layers of garments such as floaty dresses and cardigans. It places an emphasis on natural fabrics (cotton, linen, wool) and hand-made or vintage accessories with a nature theme. The color scheme tends to be light and neutral, but patterns such as gingham and floral may also be used. In terms of hairstyles, bangs (often curled) and braids are very popular. Mori girls dress up like a girl walk out from the forest. It is similar to dolly kei in that the aim is to create a doll-like appearance, but in a more casual, earthy manner.

Dark Mori is an alternative fashion to Mori that incorporates dark and mysterious aesthetics. Even tough it isn't an "official" gothic sub-type, it can easily pass as a gothic-type fashion.


External linksEdit

Japanese street fashion30 Questions for Mori Girls: How did you get into ::Dark:: Mori fashion?Dark Mori on Tumblr

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